James Jebbia of Supreme

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I came across a great interview with James Jebbia, the man behind Supreme. I’ve always been a huge fan of the Supreme brand and it’s cool to read a little bit about the philosophy behind how they operate. It’s just what you would think, sticking to what you know and doing it well, being comfortable with staying small, and working your ass off. It’s funny to hear him talk about about the limited-edition phenomena and art collectors, and how they never really aspired to cater to that market, they really just want to make cool stuff. Read the article here.

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