Sagmeister for Levis

sagmeister

Sagmeister Inc. has developed a new campaign for Levis, including window installations for the LA retailer American Rag. The design is classic Stefan Sagmeister, with typography and graphics composed of other objects, in this case a pair of deconstructed jeans. I think it actually works really well in this application. It’s interesting that this is being billed as an art collaboration, since it is a commercial project and Sagmeister Inc. is a graphic design studio. However, I do think that Sagmeister is a designer whose work regularly crosses over into installation art…

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