Carhartt Streetwear Brandbook


I’ve always been intrigued by the way brands have different offerings and different brand images in other countries. Carhartt Streetwear is a prime example of that. Known as a workwear brand in the US, Carhartt offers up some outstanding streetwear and is known as a much hipper company overseas, more along the lines of Stussy or Volcom. Of course this stuff is not commercially available in the United States, although I’d love to get a hold of some of it, especially that pink cap. So fresh. The company also just issued a really nicely designed catalog, I did some research, but wasn’t able to find out who designed it… Carhartt’s in-house team maybe? Whoever is responsible, kudos.






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