Swiss Airlines Promo

Here is a dope promotional video for Swiss International Airlines. I love it when I see really cool conceptual projects like this, where the director could have just as easily made a standard “travel to your destination comfortably and safely” with stock images of palm trees and smiling flight attendants. It’s a good reminder that anything can (and should) be well designed, and it is our job as designers to develop concepts that are creative and pertinent, and just as importantly, present them in a way that our clients can see the benefit and it doesn’t scare them. I often have to remind myself that there is no such thing as a “cool” or “uncool” project, just cool or uncool solutions.

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