WWF Paper Towel Dispensers

WWF Paper Towel Dispenser

I love seeing graphic design used in a clever way to make people think about the little things they do in their everyday lives. Hence, this campaign for the World Wildlife Foundation that uses paper towel dispensers in public restrooms to raise awareness of deforestation is an awesome example. Maybe it will make people think twice before grabbing 13 paper towels, using two to dry their hands, then throwing 11 unused towels in the trash. I hate seeing that.

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